If you need to increase website conversion rates then you ought to start trying out different copy because your page copy will have the greatest impact on your overall profits. Powerful, channelled writing that actively promotes your products or services clearly and addresses all the classic objections will beat poorly written, slack, unfocused and badly presented copy.

However the process of copy testing is not quite as simple as it needs to be. And this is a barrier to implementation. Ask nearly any internet marketer about the value of copy testing and they’ll tell you it is vital. But few people actually get round to doing it themselves.

Why?

Simply because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.

The value of increasing web conversion rates is huge and you can actually find a punchy little training course about it on on ReallySimpleTesting.com. Personally I think that one of the most interesting things you can discover on that site is how just tiny changes in website conversion rates at various stages in the purchase funnel can make a massive difference to your profitability.

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